Cost concerns leading more java lovers to home brew over coffee shops: survey

Coffee still a necessity for many: the average Canadian drinks 2.3 cups of coffee each day

Canadian coffee lovers’ requirements for the perfect cup of Joe are turning many to home-brew over local coffee shops, according to a new study.

To mark International Coffee Day Tuesday, hospitality financer Silver Chef released its annual report on coffee, giving an unfiltered look into purchasing habits across the country.

The report, based off responses to an Angus Reid poll, found that the average Canadian drinks 2.3 cups of coffee each day.

“Here in Canada, our love of coffee remains, but we’re looking for a higher quality coffee at a lower price,” Silver Chef president Robert Phelps said in a news release.

ALSO READ: Summerland coffee roasters continue quest for the perfect cup

“These factors are leading more Canadians to brew their own coffee, with 89 per cent of consumers brewing coffee at home, a habit that is new in the last twelve months for 18 per cent of Canadians.”

The report found that cost is most important to millennials. Phelps said this opens opportunities for roasters and coffee shops to offer high quality bean choices for customers to use at home – especially as drip coffee remains the crowd favourite for 69 per cent of people surveyed.

As more and more consumers look to becoming more ethically conscious with their food choices, the same can be said for their coffee beans, the report found.

Roughly 38 per cent of respondents said they use a to-go cup, while 27 per cent care about the origin of the coffee bean. A further 11 per cent said they use oat milks over dairy.

“Awareness of the climate crisis is growing, and Canadians are looking for how they can make changes to their daily habits to minimize their personal impact on climate change,” Phelps said.

“This is changing Canadians coffee habits too, as consumers increasingly question which type of cup or milk is best for the planet.”


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Kootenay-Columbia candidate cautious after getting threats

Trev Miller of the Animal Protection Party carries on campaigning under shadow of threats, abusive emails

Kootenay-Columbia riding candidates have Canada’s highest expense limit

Facebook data also shows who is buying ads on the social media website

Former Liberal candidate endorses Greens in Kootenay-Columbia

Don Johnston says he’ll be voting for Abra Brynne on Oct. 21

Kinbasket Reservoir important in Columbia River Treaty talks

The Columbia Basin Regional Advisory Committee (CBRAC) has been hard at work… Continue reading

‘If we do nothing, the herd will certainly be extirpated’: Caribou maternity pen proposed in Nakusp

The Arrow Lakes Caribou Society is waiting for a response from the province

YouTube video of Revelstoke grizzly bear goes viral

Why did the grizzly bear cross the railway tracks?

Two years later, City of Fernie remembers

Oct. 17, 2019 marks two years since the tragic ammonia leak at Fernie Memorial Arena

Japanese buyer expands wood pellet contract with B.C.’s Pinnacle

Mitsui and Co. increases contract with Interior energy producer

ELECTION 2019: Have Justin Trudeau’s Liberals really cut middle-class taxes?

Conservative Andrew Scheer vows to cut bottom bracket, NDP’s Jagmeet Singh targets wealth tax

B.C. RCMP officer suing the force for malicious prosecution

Cpl. Tammy Hollingsworth cleared of wrongdoing after misconduct hearing

Talk to your kids about vaping, B.C.’s top doctor says

B.C. health officials have discovered the first vaping-related illness in the province

Alberta truck convoy plans counter-protest at climate rally with Greta Thunberg

United We Roll organizer says similar protest planned for Swedish teen’s event in Edmonton

Scheer, Trudeau, Singh haggle over potential minority government outcome

If you believe the polls, it appears the Liberals and Conservatives are neck-and-neck

British family deported after ‘accidental’ U.S. border crossing

U.S. officials deny it was mistake, release video of vehicle crossing into Washington from Langley

Most Read