The NHL unveiled the name of its 32nd team, the Seattle Kraken. (Seattle Kraken)

Release the Kraken: Seattle unveils name for NHL franchise

Team will play out of Seattle

The NHL’s newest team finally has its name: the Seattle Kraken.

The expansion franchise unveiled its nickname Thursday, ending 19 months of speculation about whether the team might lean traditional or go eccentric with the name for the league’s 32nd team.

“The Kraken is a name born of the fans. It was suggested and championed by the fans,” Seattle CEO Tod Leiweke said.

In opting for the sea creature of Scandinavian folklore, Seattle bypassed options like Sockeyes, Evergreens or Metropolitans, the last of which would have been a nod to Seattle’s hockey history. There was even a push from some fans for the team to try to acquire the Thunderbirds name from the local junior team.

But Kraken was a clear favourite among fans, who rallied around the name soon after the expansion franchise was awarded in December 2018. The enthusiasm has grown since as the team built toward its debut for the 2021-22 season.

It’s edgy and sounds menacing. And it gave the franchise a clear brand going forward.

“I think that we felt like this is so authentic and noble, and we hit all the main things that we really wanted that we feel really strongly that this is the right choice,” Heidi Dettmer, Seattle’s vice-president of marketing, told The Associated Press. “I’ve totally fallen in love with this brand and I think our fans will.”

Seattle also unveiled its primary colours, which will be a deep dark blue — almost black — and a lighter shade of blue as a complement.

___

Tim Booth, The Associated Press

NHLseattle

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Roots & Blues announces ticket giveaway ahead of online festival

The festival is streaming free online this year, but those who pre-register can win passes for 2021.

Morning Start: Water can freeze and boil at the same time

Your morning start for Thursday, August 6, 2020

Hunting cabins were built west of Summerland

Area around Darke Lake was once known as the Piggeries

Kootenay doctor among 82 physicians, dentists calling on province for mandatory mask rule

Open letter says masks should be worn in indoor public spaces, public transportation or in crowds

Body of 21-year-old man found in Okanagan Lake

BC Coroners Service is investigating the circumstances of the man’s death

371 British Columbians battling COVID-19, health officials confirm

Thursday (Aug. 6) saw a second straight day of nearly 50 new confirmed cases

Smoker Farms bringing craft-style cannabis to Beaverdell

Husband-wife team growing small-scale cultivations of marijuana

Penticton man wakes to wildfire, forced to evacuate

A wildfire sparked off the side of Highway 97 near Penticton on Thursday

Anti-gang cops probe Kelowna’s street-level drug trade over B.C. Day long weekend

CFSEU’s Gang Enforcement Team was deployed to Kelowna last weekend

Man allegedly wielding knife at Kelowna Superstore arrested

The 29-year-old Kelowna man has been released on strict conditions for a future court date

Visitors and non-residents entering closed remote B.C. First Nation’s territories

With limited resources, they say they don’t have any authority or power to enforce the closures

UBC loses appeal on Fisheries Act convictions

BC Supreme Court upholds order to pay $1.55-million fine

Masks to be mandatory on BC Transit, TransLink starting Aug. 24

Both BC Transit and TransLink made the announcement in separate press releases on Thursday

Most Read