As Golden’s tourism industry has continued to evolve, so too has Tourism Golden’s annual travel planner, which is set to be distributed in next week’s Golden Star.
After several years with the same look and feel, this year’s travel planner has a revamped style as it refreshes its branding. Still, it’s not completely unfamiliar from past editions.
“We still have the same essence, the same personality and the same message we want to convey about what Golden is…but we’d had the logo and various components of it for seven years…it’s good to refresh because it catches people’s attention a little bit,” said Tourism Golden Marketing Manager Joanne Sweeting.
The new look has extended to Tourism Golden’s website which includes a list of “Golden Rules,” such as “The mountain always leads” and “Go big or go Home.”
The planner will have eight more pages than last year’s edition, including a dedicated shopping section and an extended trip planning area which includes more suggested itineraries.
“By helping them plan you help move them from dream to reality,” Sweeting said.
“And at the same time, it encourages them to stay for longer.”
As far as distribution is concerned, the biggest change is an increased initiative to market towards tourists in the Bow Valley, as well as Jasper.
“Obviously the audience there is really well qualified, they clearly like mountains and outdoor activities,” Sweeting explained.
While the planner is certainly aimed at tourists who are looking to make a trip to Golden, Sweeting hopes that locals will see plenty of value in the guidebook for themselves.
“We really want to get people in town to use it. It’s a great source of information, especially for seasonal workers and people who come for a short time but usually, as I did, end up staying for the rest of their lives,” she said.