Kicking Horse Mountain Resort is hoping to attract even more locals this time around for its annual Community Appreciation Day, happening on January 10.
In previous years, the resort has held the day in December, closer to opening day, but they decided to move it back this year in an effort to attract more skiers, snowboarders and sightseers.
“We tested this at our other resorts and part of it was just the ability to have so much more terrain open in January versus early December and the other part of it is…to have the whole opportunity to get beginner and intermediate terrain open, which obviously gives those people that are first timers a chance to really enjoy the day to the fullest,” said Matt Mosteller, the senior vice president of marketing and resort experience at Resorts of the Canadian Rockies.
Free lift tickets will be offered to Golden and ‘Area A’ residents with proof of residency from a government-issued photo ID.
Both new and experienced skiers and snowboarders are encouraged to join in on the fun, and there will be special programs through the resort’s snow school.
“We definitely try to have a special for those who have never skied or snowboarded, so they would just need to call…the Telus Winter Sports School,” Mosteller said.
“It can be more of a challenging time to get active and outdoors during winter, and this hopefully might provide a new opportunity for that.”
Registration with the resort’s snow school comes with free rental gear as well.
Those without an interest in snowboarding or skiing can still take advantage of community day with a free trip up the gondola to experience the views from 8,000 feet and enjoy a lunch at the Eagle’s Eye Restaurant.
“For people that are new to the community it gives them the opportunity to experience the mountain town,” Mosteller said.