The Kicking Horse Country Chamber of Commerce is hoping to improve the vibrancy of Golden’s downtown by introducing live musical performances on select evenings.
The initiative was scheduled to begin Tuesday night (July 22) with a performance from local artists Colin Shields and John Kaiser. Performers will be located near the post office and along some of the wider portions of sidewalks along 9th Avenue North.
The initiative has been in the works for some time and was put in place to improve the atmosphere of downtown Golden during the evening.
“It all goes back to our focus of keeping it local, and encouraging people to spend their money locally,” said Lori Baxendale, acting manager of the Chamber. “The Chamber of Commerce can assist by creating a sense of place downtown.”
The middle of the week was chosen to hold the live tunes in order to spread out that vibrancy across the week.
“On weekends, people are busy with activities and are here for other things anyway,” Baxendale said.
According to Baxendale, 70 per cent of consumer spending happens after 6 p.m., which is why the Chamber has continued to promote longer hours for downtown businesses. Many businesses have complied with that initiative and are now remaining open later into the evening.
The Chamber is looking to have a wide range of performers so that it isn’t always the same music from week to week.
The performances will be funded by Columbia Basin Trust and performers will also receive a busking license from the Town.
Interested participants should contact Baxendale at 250-344-7125.