Tourism Golden reporting increased visitation

“Our overall increase in revenue has gone up by 44 %, and our increase in tax revenue alone has gone up 48 per cent,” said Joanne Sweeting

After a full year of having Kicking Horse Mountain Resort included in their mandate, Tourism Golden has some impressive growth to report.

“Our overall increase in revenue has gone up by 44 per cent, and our increase in tax revenue alone has gone up 48 per cent,” said Joanne Sweeting, manager of Tourism Golden, during a presentation to Town Council.

Tax revenue for the organization comes from a two per cent tax levied on all accommodation in the area.

“We know that this increase comes from increased visitation, which is a very positive thing.”

The incorporation of KHMR accounts for a portion of that increase, but Sweeting says they projected a 25 per cent increase from the resort, so a significant portion of the increase came from increased visitation.

Tourism Golden, whose mandate is to promote Golden as a tourist destination, among other things, has put out several print publications including their travel planner with an additional four pages on weddings (78,000 copies printed), and a new hiking map (2,000 copies were printed for a two-year period, but they have already gone through more than half and are expecting they will need to print more).

One of the big changes they made this year was the hiring of a media relations firm, which has resulted in 10.5 impressions from unpaid editorials. That is on top of the paid advertising they did, which included 33 print publications and more online advertising resulting in 3 million impressions.

In the next fiscal year Tourism Golden will be expanding on the past year’s successes, as well as working on some new projects.

In 2014 they will be refreshing the Golden brand.

“Our brand has been really successful and it’s even being copied, but it’s getting a bit old and we want to stay ahead of the curve,” said Sweeting.

They are also planning to continue with some consumer research, build on their PR media, and are currently working on creating a Golden Mountain Festival for May long weekend, which they are hoping will become an annual event.


Just Posted

Category 3 fires to be prohibited in Southeast Fire District

The prohibition will take effect at noon on Wednesday, June 12

Editorial: We’re already ambassadors to our community

There are many ways to spend your extra time in Golden. Have… Continue reading

Data shows nine years of Tourism Golden growth

Tourism Golden has seen its ninth consecutive year of substantial growth in… Continue reading

Protecting small mammals after logging near Golden

A team of biologists are keeping an eye on small mammals in… Continue reading

Business profile: IGA celebrates 50 years of business in Golden

IGA has been providing the Town of Golden with their groceries for… Continue reading

10 facts about Father’s Day

Did you know that the special day for dads was first celebrated in 1910?

B.C. VIEWS: When farmland protection doesn’t protect farmers

Secondary residences aren’t mansions, families tell Lana Popham

Bombers down B.C. Lions 33-23 in season opener

Former Lion Andrew Harris leads Winnipeg with 148 rushing yards

Northern B.C. family remembers murdered Indigenous woman with memorial walk

Still no closure for Ramona Wilson’s family 25 years later

B.C. university to offer mentorship program for former youth in care

Students using the provincial tuition waiver program will soon be able to form a community at KPU

You might not know these B.C. records are public

Hired a lawyer to file a civil claim? Those are published online

B.C. bus driver loses case to get job back after texting while driving full bus

An arbitator ruled that Tim Wesman’s phone usage was a “a reckless disregard for public safety”

Revamped B.C. Lions set to battle veteran Winnipeg Blue Bombers

The Lions’ first test of the season will be a big one

No business case for Trans Mountain expansion, says former environment minister

Cabinet is expected to announce its decision on the expansion of the Alberta-to-B.C. pipeline by Tuesday

Most Read