The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

The majority of city council votes in favour of this design for a new Salmon Arm flag on Monday, May 10, 2021. (City of Salmon Arm image)

Majority of council salutes new flag for Salmon Arm

Two councillors raise concerns about logo being too corporate for a flag

A new look will be waving from the skies above the city hall courtyard.

Although not everyone saluted the new creation, a majority of city council voted in approval May 10 of a new design for the Salmon Arm flag.

City staff provided five samples of potential designs, all variations on a theme, with a recommendation to choose the one with the white background. The printing on the flag included the Salmon Arm wordmark – ‘Salmon’ in orange and ‘Arm’ in teal, with ‘Small city, big ideas’ printed in smaller teal letters below.

Rob Niewenhuizen, the city’s director of engineering and public works, outlined how in 2017, 12 local organizations, including the City of Salmon Arm, came together to form a brand leadership team to work on a community brand and marketing strategy.

His report stated “with the common goal of attracting new talent and investment, the team worked with a consultant to draw out Salmon Arm’s competitive advantages and our unique and authentic story.”

In October 2018, council voted unanimously in support of the ‘Small city, big ideas’ brand, and staff were told to gradually change over to the new branding.

The flag’s turn has arrived.

Read more: 2017 – Salmon Arm Economic Development Society to spearhead project

Read more: 2018 – Choose a brand for Salmon Arm

Read more: 2018 – Salmon Arm – ‘Small city, big ideas’ brand approved

The Salmon Arm Economic Development Society’s samples were based on the city’s branding guidelines. They included three versions similar to the white one recommended: an ‘Ida blue’, an orange, and a light blue ‘Lakeshore’ background, with the same words displayed in the foreground. A fifth sample had an orange background with the wording placement switched. ‘Small city, big ideas’ was larger with ‘Salmon Arm’ smaller as the tagline.

Staff noted bright colours usually fade more quickly, so the white background was the option of choice.

The outgoing Salmon Arm flag also featured a white background, but the words ‘Salmon Arm’ were written rather than printed, and a blue oval above the name displayed a stylized lake and mountain, with sunshine peeking from behind the mountain.

Couns. Sylvia Lindgren and Tim Lavery were opposed to the new design.

“I wanted a flag that said something about what a great place it was for people and families and community and recreation, and I think we’re getting a flag that says, ‘open for business,’” Lindgren remarked.

Lavery said he’s been a full supporter of the branding process, with a substantial portion of his clothing bearing the branding. But he thinks the flag message should be broader.

“To my mind, broader ideas represent Indigenous heritage, Shuswap Lake, Mount Ida, and the reasons we’re all here.”

He said he sees the new design as a well-intentioned corporate logo that doesn’t have a place on the city flag.

Read more: 2018 – Salmon Arm’s story

Read more: 2019 – Gaining momentum: City councillor pedals Salmon Arm’s new brand

Read more: 2019 – Column: Salmon Arm and Duncan, small towns with brand similarities

Coun. Louise Wallace Richmond noted the city’s outgoing flag is also the brand-mark on a white background. She said she sees the change as updating the brand-mark.

“It is a conversation piece, it is an invitation, it is not colonial, it is not territorial, it is about ideas and acceptance and inclusion and I will very much support this.”

Coun. Kevin Flynn said he is frustrated by comments about not enough public input and described the new flag as a community branding, not a corporate one.

“I think to ignore the research, the significant public input, the professionals coming up with the branding and the logo, it doesn’t make sense.”

Mayor Alan Harrison said flags have changed over the years and the new one is similar in style to those of other smaller communities.

He added: “Flags are kind of personal things. It’s not surprising we have differences of thoughts…”


marthawickett@saobserver.net
Like us on Facebook and follow us on Twitter

Salmon Arm council

Just Posted

Students at Creston Valley Secondary School put together an art installation of a replica residential school room. (Photo by Kelsey Yates)
Creston students create art installation of residential school room

The replica was decorated with a small bed, school uniform, and notes written with pleas for help

An example of the kinds of invasive plants that can be found in Golden. (Tesia Hackett photo)
Golden annual weedpull back for 14th year

Invasive plants can be harmful to local ecosystems, Wildsight says

A tent housing a mobile vaccination clinic. (Interior Health/Contributed)
Second dose vaccinations accelerating throughout region: Interior Health

To date, more than 675,000 doses have been administered throughout the region

BC CDC map showing the geographic distribution of cases in the province. (BC CDC photo)
No new cases of COVID-19 in Golden

The last time the BC CDC reported a new case in the area was the week of May 23-29

Prince Charles Secondary School
School District 8 votes in favour of name change for Secondary School in Creston

In an act of reconciliation, a new name will be chosen for Prince Charles Secondary School

Bear wanders Kelowna on June 15. (Michelle Wallace/Facebook)
Bear climbs fence, uses crosswalk in Kelowna

The bear was spotted on Baron Road Wednesday evening

201 First Street West 1980s. Prior revitalization. (Photo from Revelstoke Museum and Archives)
Man who redesigned downtown Revelstoke honoured with lifetime achievement award

Robert Inwood has worked on historical projects across the province

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

The weekly COVID-19 map for June 6 to 12. (BC CDC)
South Okanagan sees only 5 new cases in last week

The Similkameen Valley went a second week without any new cases

A heart of ribbons is seen on the fence of Highroad Academy along Chilliwack Central Road on Friday, June 4, 2021. (Jenna Hauck/ Chilliwack Progress)
Orange Heart Memorial campaign launches in Vernon on National Indigenous Peoples Day

North Okanagan Friendship Center raising funds for bench, mural memorializing 215 discovered in Kamloops

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

Most Read