With their summer operations in full swing, Kicking Horse Mountain Resort and Resorts of the Canadian Rockies (RCR) made a big announcement this week with regards to the upcoming ski season. Starting this season, RCR will offer a shuttle bus from Calgary International Airport to the resort three times per week on Wednesdays, Saturdays and Sundays beginning on Dec. 20.
A shuttle service has been in the works for some time now, and was seen as a priority in order for the resort to continue growing.
“It’s a critical piece. You can’t have a destination without the transportation and it’s got to be easy, it’s got to be convenient and it’s got to be bookable, and this service meets all of that criteria,” said Matt Mosteller, vice president, marketing & sales at RCR.
The shuttle’s schedule will cater towards long-haul visitors on tour packages that visit from Eastern Canada, the U.S., Australia and the U.K.
This is really geared to assist the destination market in making their purchase decision and making that purchase decision for Kicking Horse,” Mosteller said.
Mosteller hopes that releasing the shuttle information now will allow travel agents to be familiar with the offering as they begin to book vacation packages for the winter season.
“This also provides longer stay opportunities,” Mosteller said. “That will benefit all of the lodging operators and the community, because people that stay longer eat out more, do more activities and they go into town and shop.”
The shuttle will be completely owned and operated by RCR and will cost $75 for a one way ticket and $150 for a two-way ride.
As for its summer operations, Mosteller stressed the importance of developing hiking trails in order to enhance its offerings and attract a variety of demographics. The resort is currently working on a trail enhancement which it hopes will lead to hiking becoming more of an attraction by itself.
“(From the trails) the view on all sides of you, that 360 degree view, it’s pretty amazing,” Mosteller said. “We just gotta keep sharing the word about it and certainly we had to make it easier, better signage, and enhance the trails so that anybody could do it too.”