A Google sign at a store in Hialeah, Fla. on Monday, Aug. 7, 2017. THE CANADIAN PRESS/AP, Alan Diaz

Google searches suggest 2017 a tough year

What were Canadians were curious about: Google searches suggest 2017 a tough year

If you are what you Google, Canadians are a pretty broad-minded lot.

Google has released its 17th annual survey of top-trending searches, and top-of-mind topics for Canucks in 2017 ranged from devastating hurricanes to deceased rock icons to the continuing political circus south of the border.

“Google Year-End Search takes a look at trillions of searches globally,” said Alexandra Hunnings Klein, trends expert for Google Canada. “These lists are a barometer of what was interesting, what Canadians were curious about in 2017.”

Some search terms are always popular, said Hunnings Klein.

“Justin Bieber is always up there.”

What the lists measure are short-term spikes in the use of specific search terms. They provide a kind of index of which news stories Canadians responded to most — or at least drove them to their cellphones or tablets for more information.

The top overall search term was Hurricane Irma. Canadians were unstoppably keen for the latest on the immensely powerful storm that battered Florida and the Caribbean in the fall.

The second most popular overall search was Meghan Markle, the American and sometime Torontonian actor engaged to Prince Harry.

Hunnings Klein said search spikes often coincide with events in the news. For example: “Why are Canadian flags at half-mast?” — the second-most common spike under the “Why?” category — came after six men were shot and killed in a Quebec mosque last January.

And while Prime Minister Justin Trudeau remained broadly popular, Canadians appeared to be at least curious about opposition leaders. Conservative Leader Andrew Scheer and NDP Leader Jagmeet Singh, both annointed this year, were near the top of searches under “Political Figures.”

Related: The top-binged shows on Netflix in 2017

There’s no prize for guessing that column was headed by U.S. President Donald Trump.

Singer and poet Gord Downie, the Tragically Hip front man who died this year after a rapturously received national tour and album in 2016, placed high in both the “National News” and “Losses” categories. But under “Losses,” even Downie came second to U.S. musician Tom Petty.

Canadians also seemed fascinated by entertainment giants toppled by allegations of sexual misbehaviour. Harvey Weinstein, Matt Lauer and Kevin Spacey — who all lost their jobs over such accusations — came in one, two and three in the “People” category.

The biggest search surges in the “Kitchen” section were for the apple cider vinegar diet and the plant-based diet.

The Google list suggests we’ve had a bit of a tough year, said Hunnings Klein.

“This list really tells me we’ve had a year where there’s been many moments that have been divisive or contentious or challenging. We’ve had a lot of moments that have challenged us.”

But some searches suggest there were moments that brought us together. Queries on the British Columbia wildfires were often accompanied by searches asking how to help, Hunnings Klein said.

Then there was August’s solar eclipse. Not only did the term place third in the overall Canadian list, it spawned a second, related spike.

“On Day 1, they were asking, ‘How do I make a solar eclipse viewer?’” Hunnings Klein said. ”On Day 2, they were asking, ‘Why do my eyes hurt?’”

Some questions may have flummoxed even the world’s most popular search engine.

One wonders what Google made of at least one question that made the list under “Why?”

“Why are fidget spinners so popular?”

Some questions, even for Google, remain unanswerable.

Bob Weber, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Above, MLA-elect Doug Clovechok cast his vote early. Photo submitted
MLA-elect Clovechok reflects on election

He’s ready to get to work as an opposition MLA, he says

x
Morning Start: Bubble wrap was originally intended to be wallpaper

Your morning start for Monday, Oct. 26, 2020

Your Columbia River Revelstoke candidates; Nicole Cherlet (NDP); Samson Boyer (Green) and Doug Clovechok (BC Liberal). The polls are closed and ballots being counted. (File photo)
BC VOTES: Clovechok preliminary winner with 52 per cent of the vote

35 of 77 polls have reported and The Canadian Press is calling Clovechok winner

NDP headquarters on election night, Oct. 24, 2020. (Katya Slepian/Black Press Media)
ELECTION 2020: Live blog from B.C. party headquarters

BC NDP projected to win majority government – but celebrations will look different this election

B.C. Green Party leader Sonia Furstenau outlines her party's climate action platform at Nanaimo's Vancouver Island Conference Centre earlier this month. (News Bulletin file photo)
Green leader Furstenau declared victor in her home riding on Vancouver Island

Cowichan Valley voters elect freshly minted party leader for her second term

FILE – Provincial Health Officer Dr. Bonnie Henry provides the latest update on the COVID-19 pandemic in the province during a press conference in the press theatre at Legislature in Victoria, B.C., on Thursday, October 22, 2020. THE CANADIAN PRESS/Chad Hipolito
B.C. shatters COVID-19 records with 817 weekend cases; masks now expected indoors

Three people have died over the past three reporting periods

The Stuart Park ice rink in January 2020. (Michael Rodriguez - Capital News)
Popular Kelowna outdoor ice rink will open amid COVID-19 pandemic

City council approved COVID-related changes to the Stuart Park ice rink’s operations

A nurse performs a test on a patient at a drive-in COVID-19 clinic in Montreal, on Wednesday, October 21, 2020. THE CANADIAN PRESS/Paul Chiasson
Interior Health sees 31 new cases of COVID-19 over record-breaking weekend

Eighty-six cases remain active and one person is hospitalized with the virus

Salmon Arm RCMP responded to a seven-vehicle chain reaction collision early Monday morning, Oct. 26. (File photo)
One person injured in seven-vehicle chain-reaction collision in Salmon Arm

Snow packed to ice, speed contributing factors behind collisions

RCMP responded to a single-vehicle collision on Highway 1 east of Salmon Arm early Monday, Oct. 26, 2020. (File photo)
Salmon Arm man killed in collision on Highway 1

RCMP say slippery road conditions contributing factor behind collision

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Jordan Naterer, 25, was last seen Saturday Oct. 10. He planned a hike in the Manning Park area, and has not been seen since. Photo Facebook.
Parents not giving up, after official search for Manning Park hiker suspended again

‘We are determined, but eventually the money is going to run out.’

RCMP have released more details regarding what led up to an arrest caught on video in Williams Lake Sunday, Oct. 26. (Facebook video screenshot)
Review launched after ‘high-risk, multi-jurisdictional’ chase, arrest in Williams Lake

RCMP launching a full review and code of conduct investigation

Most Read