Located a short drive from Golden’s downtown core, Golden Floral Co opened their doors just before Christmas and have hit the ground running in the few months since then.
Located on 9th St N next to the climbing gym, Golden Floral Co was originally Flowers From Home and has since changed owners, with Ashley Chernoff taking over the reigns and making the business her own. Using nothing but word of mouth, Chernoff has had success in her opening months, and is looking to keep pushing her business forward.
For Chernoff, it’s all about the personal touches she puts into her work, to make sure the service she provides satisfies her customers.
“One of the best compliments I’ve had so far was someone who was just browsing and they said ‘you can tell that you really love what you’re doing from the space that you have, it shows that you care about it,” said Chernoff. “I take on that personal level. I’m married to my business, but it’s been a good relationship so far.”
Being able to work with her customers and providing them a personal service and being a part of their big moments is what makes the job so appealing to Chernoff.
While she may be new to the floral industry, Chernoff has a history of working in the wedding industry, working as a server and a bartender prior to taking on her new business.
In preparation for entering the world of floral arrangements, she trained under the previous owner of Flowers From Home and educated herself in order to be able to sufficiently run Golden Floral Co. She previously had retail experience as well, working with her parents in the silk screening business.
According to Chernoff, that experience has proved invaluable to her now as she takes over her own business.
While the floral arrangements was new to Chernoff, she quickly discovered a passion that allows her to go that extra mile for her customers.
“I’ve been trying to find my format for art and the live art and three dimensional art of flowers is something I’ve really taken to,” said Chernoff. “Everything has its beauty and I’m constantly finding inspiration around me from the mountains or the people themselves. It’s what propels this whole thing.”
While Golden Floral Co is still fairly new, the business has been doing well just by word of mouth.
“It’s been well received for sure,” said Chernoff. “I couldn’t have asked for a better two months.”
While she’s been enjoying success so far, Chernoff has plans on how to continue to improve Golden Floral Co. She’s thinking about implementing a vase return program in order to help create a zero waste environment.
And with Valentines Day coming up, you can be sure that Golden Floral Co will have a number of opportunities to get your loved ones that special something, with Chernoff offering sale prices to those who are willing to commit to advanced booking. They’ll also be putting together some specialty bouquets with soaps and bath bombs for the holiday.