Pictured is one of the arrangements that Ashley Chernoff has assembled since taking over at Golden Floral Co. Photo Submitted

Golden Floral Co brings personal touch

Located on 9th St N next to the climbing gym, Golden Floral Co was originally Flowers From Home

Located a short drive from Golden’s downtown core, Golden Floral Co opened their doors just before Christmas and have hit the ground running in the few months since then.

Located on 9th St N next to the climbing gym, Golden Floral Co was originally Flowers From Home and has since changed owners, with Ashley Chernoff taking over the reigns and making the business her own. Using nothing but word of mouth, Chernoff has had success in her opening months, and is looking to keep pushing her business forward.

For Chernoff, it’s all about the personal touches she puts into her work, to make sure the service she provides satisfies her customers.

“One of the best compliments I’ve had so far was someone who was just browsing and they said ‘you can tell that you really love what you’re doing from the space that you have, it shows that you care about it,” said Chernoff. “I take on that personal level. I’m married to my business, but it’s been a good relationship so far.”

Being able to work with her customers and providing them a personal service and being a part of their big moments is what makes the job so appealing to Chernoff.

While she may be new to the floral industry, Chernoff has a history of working in the wedding industry, working as a server and a bartender prior to taking on her new business.

In preparation for entering the world of floral arrangements, she trained under the previous owner of Flowers From Home and educated herself in order to be able to sufficiently run Golden Floral Co. She previously had retail experience as well, working with her parents in the silk screening business.

According to Chernoff, that experience has proved invaluable to her now as she takes over her own business.

While the floral arrangements was new to Chernoff, she quickly discovered a passion that allows her to go that extra mile for her customers.

“I’ve been trying to find my format for art and the live art and three dimensional art of flowers is something I’ve really taken to,” said Chernoff. “Everything has its beauty and I’m constantly finding inspiration around me from the mountains or the people themselves. It’s what propels this whole thing.”

While Golden Floral Co is still fairly new, the business has been doing well just by word of mouth.

“It’s been well received for sure,” said Chernoff. “I couldn’t have asked for a better two months.”

While she’s been enjoying success so far, Chernoff has plans on how to continue to improve Golden Floral Co. She’s thinking about implementing a vase return program in order to help create a zero waste environment.

And with Valentines Day coming up, you can be sure that Golden Floral Co will have a number of opportunities to get your loved ones that special something, with Chernoff offering sale prices to those who are willing to commit to advanced booking. They’ll also be putting together some specialty bouquets with soaps and bath bombs for the holiday.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Morning Start: Canada Has a Completely Indoor Town

Your morning start for Tuesday Sept. 29, 2020

Nine new COVID-19 cases announced in Interior Health region

The total number of cases since the pandemic started is now at 531 for the region

Morning Start: Hawaiian Pizza is Canadian

Your morning start for Monday, Sept. 28, 2020

Okanagan whisky lottery adds new twists

Winners of Okanagan Spirits’ Laird of Fintry lottery announced in four batches beginning Sept. 28

QUIZ: Do you know what’s on TV?

Fall is normally the time when new television shows are released

Weekend sees 267 cases, 3 deaths in B.C.; Dr. Henry says events leading to COVID spread

There are currently 1,302 active cases in B.C., while 3,372 people are under public health monitoring

Hiker stumbles upon dead man in Blind Bay park

Salmon Arm RCMP determine cause of death not suspicious

BC VOTES 2020: North Okanagan nurse running for NDP

Harwinder Sandhu, who ran for NDP in 2019 federal vote, is declared Vernon-Monashee candidate

Canada’s population tops 38 million, even as COVID-19 pandemic slows growth

Immigration, the top population driver, decreased due to the pandemic

Lightning strike: Tampa Bay blanks Dallas 2-0 to win Stanley Cup

Hedman wins Conn Smythe Trophy as playoff MVP

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

16 MLAs retiring from B.C. politics add up to $20M in pensions: Taxpayers Federation

Taxpayers pay $4 for every dollar MLAs contribute to their pensions

Motorcycle rider identified following fatal crash in Peachland

Michael Odenbach died in a motorcycle collision on Sept. 27

Most Read