We all know that Golden is one of the best places in the world for winter sports enthusiasts, and one of Canada’s largest sporting goods retailers agrees.
Sport Chek picked Golden as the location for their latest commercial entitled “Let it Snow.” The crew was in town a few weeks back with four very special guests.
“What we did for this commercial is we shot four different olympians,” said Brendon Arnold, public relations specialist for FGL Sports Ltd, the parent company of Sport Chek.
“The concept is what winter athletes do to get ready for winter. So we captured four high level athletes preparing for the first snowfall.”
The commercial features Canadian athletes Chris Del Bosco, the reigning Ski Cross X Games and World Champion, Noah Bowman, a Ski Half-pipe 2012 X Games and World Cup Gold Medalist, Meaghan Mikkelson, a Gold Medalist with the 2010 Women’s Olympic Hockey Team, and Jon Montgomery, a 2010 Olympic Skeleton Gold Medalist.
The commercial crew, who was here for three days, shot at several different locations around town including the Golden Curling Rink, Keith King Memorial Park, the Mount 7 Rec Plex, and Kicking Horse Mountain Resort.
“Golden was the perfect location for this shoot… You have so much to offer for winter athletes,” said Arnold.
The commercial happened to be filming when Golden had a bit of snow on the ground, and the cast was thrilled to be here for it.
“I was stoked to be a part of the Sport Chek shoot in beautiful Golden,” said Del Bosco. “I’ve never been there in the fall, and snow on the surrounding peaks signaled the season was right around the corner. I train hard all summer but the sight of snow made me realize a few more interval workouts could do me some good. Man I love box jumps!”
Montgomery had an exciting, and also intimate experience with his part of the shoot at Kicking Horse Mountain Resort.
“It was pretty cool to be all alone on top of a mountain in Golden with a camera and helicopter off in the distance filming you. Felt like I was shooting a rock video from the ’80s…on account I was wearing spandex,” said Montgomery.
The commercial is already completed, and has been scheduled to air starting Monday Nov. 5. Sport Chek representatives were unsure which specific networks will be carrying the commercial, but also said that it will be “quite wide spread.”
So keep your eyes open when you’re watching TV for images of Golden, or check out www.sportchek.ca. All commercials are archived there. “Let it Snow” was not posted at the time of publication, but will be in the near future.