Destination BC changing its approach, could affect Golden

Destination BC has released a whole new strategy to best serve B.C.'s tourism industry.

Golden is the home of one of six BC Visitors Centres operated by Destination BC, a crown corporation dedicated to promoting British Columbia’s tourism industry.

Destination BC has released a whole new strategy to best serve B.C.’s tourism industry, this includes a revitalized destination brand that will be used to market British Columbia to prospective visitors from around the world.

“When the government created Destination BC 18 months ago, it was clear that it would be industry-led, and would adjust according to the market,” said Marsha Walden, president of Destination BC. “We’re looking at a more competitive landscape as the power of tourism grows, and our new strategy has come from input and consumer feedback.”

Over the next three years the plan is to re-focus their operations so that their primary role is marketing B.C. Although Walden said the future of the six visitors centres (including Golden’s) has not been laid out yet, she did say that there could be some changes down the road.

“We want to make sure that our service stays in step with how our visitors are changing, and how they want to receive our service,” she said.

Marketing an area as diverse at B.C. can have its challenges, but Walden says their goal is to grab a potential visitor’s attention through marketing, and hopefully inspire them to do some exploring on their own to see the thousands of experiences they could have in British Columbia.

The province’s rugged wilderness, from coastline to mountains, contrasted with its refined cities, makes B.C. a very unique destination says Walden.

“We really are unlike any other place on the planet,” she said.


Just Posted

RMI funding confirmed for another year

Discussion around how funding allocated needed, says Kimberley mayor

It’s playoff hockey time

Josh Lockhart looks at the first round matchup; Kimberley vs Fernie

Widow of avalanche victim sues Golden Alpine Holiday

Widow of avalanche victim sues several guides, their mountain guide association and the lodge operator for negligence

CP Rail train derailed near Field, B.C.

There was no threat to public safety and no injuries: CP Rail

BC BUDGET: New spaces a step to universal child care

Fees reduced for licensed daycare operators

The 2018 B.C. Games wrap up in Kamloops

The B.C. Winter Games comes to a close after a weekend of fun and excitment

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

B.C. boosts support for former youth in government care

More support coming for rent, child care and health care while they go back to school

Luna Fest issues callout for artist submissions

Festival’s art installations transform downtown Revelstoke in the fall

Concert-goers unfazed by Hedley sexual misconduct allegations

Frontman Jacob Hoggard thanked fans from the ‘bottom of our hearts’ at Halifax’s Scotiabank Centre

Curtain falls on Revelstoke Glacier Challenge

Annual slo-pitch tournament had been running for 30 years

Original B.C. Games participant-turned-sensei officiating 39 years later

Langley judo sensei was a competitor at the inaugural B.C. Winter Games 40 years ago

Police watchdog probes B.C. man’s taser death in alleged parental child abduction

Independent Investigations Office called in after one male dies

PHOTOS: Harnessing diverse abilities on the court at the B.C. Games

Basketball is one of two Special Olympics events at the B.C. Winter Games in Kamloops

Most Read