Communications comes at a cost

Communications has been a target area for the Town of Golden for quite some time

Communications has been a target area for the Town of Golden for quite some time, and the municipality’s communications intern has laid out some recommendations to improve their internal and external communications.

Faith Dusevic has been interning at the Town since Jan. 2 (part of a 16-week internship to complete her degree in communications from Mount Royal University).

In her time there she has worked on several projects including the Budget Consultation, youth (ages 18-35) engagement sessions, monthly Community Conversations, as well as some information gathering through internal and external surveys.

The information she has been able to gather has shown where the Town should be focusing their time and resources. The first question the survey asked was how people prefer to find out about municipal happenings.

“People want to find their information in a variety of different ways,” said Dusevic. “The Town of Golden needs to address all of the methods of communication that residents want.”

Methods included the newspaper, social media, public events like open houses, and most importantly face to face communication. Regardless of the demographic, Dusevic found that people were more satisfied with the information they received if they heard it from a conversation.

A more troubling statistic however, was the amount of people who get their information through word of mouth.

“58.7 per cent of people get information from conversations with others. Those are not conversations with us. Those are rumours and gossip – misinformed people, which can often create an angry public,” she said. “We need to be part of those conversations.”

Some of the recommendations that came out of Dusevic’s presentation to council included a stronger social media presence (not only posting, but monitoring the public response), better utilization of the newspaper, a newsletter, more face to face conversations, a Town booth at local events, and making sure questions are answered before they’re asked.

“There should be constant conversations with the public, they should never be stopping,” she said. “If we’re reactive, then it’s probably too late.”

Everything comes at a cost, however, and none of these recommendations will likely be completed without a dedicated communications staff member.

“This would all be realistic if there was a position in place. I don’t how it would be achieved otherwise,” said Dusevic.

“Everyone is so busy, there just isn’t the staff right now to keep th

 

Just Posted

Kootenay-Columbia incumbent MP responds to Trudeau brownface scandal

Stetski proud of NDP leader Singh’s reaction, which focused on people not power

Liberals’ Kootenay-Columbia candidate stands by Trudeau despite scandal

Robin Goldsbury says the prime minister’s racist photo is a learning opportunity

Aquifers, water quality exceedances, and concerns for drinking water in Golden and Area A

Water quality and quantity issues are reaching a pinnacle in Golden and… Continue reading

Golden Landfill receives second operational warning letter from MoE

The Ministry of Environment (MoE) has issued a second warning letter to… Continue reading

Two Global Climate Action Strikes taking place in Golden on September 20

Two events in Golden are taking place simultaneously as others across the… Continue reading

PHOTOS: Young protesters in B.C. and beyond demand climate change action

Many demonstaers were kids and teens who skipped school to take part

Walmart to quit selling e-cigarettes amid vaping backlash

U.S.’s largest retailer points to ‘growing’ complications in federal, state and local regulations

Former B.C. lifeguard gets house arrest for possession of child porn

Cees Vanderniet of Grand Forks will serve six months of house arrest, then two years’ probation

Crown alleges resentment of ex-wife drove Oak Bay father to kill his daughters

Patrick Weir alleged in his closing arguments that Andrew Berry is responsible for the deaths of his daughters

‘I’d do it again,’ says B.C. man who swam naked, drunk in Toronto shark tank

David Weaver, of Nelson, was drunk when he went to Ripley’s Aquarium in Toronto on Oct. 12 2018

How to react to Trudeau’s racist photos? With humility, B.C. prof says

‘We are now treating racism as a crime that you cannot recover from’

Victoria man spots online photo of his totem pole 11 years after it was stolen

Mark Trueman restored the pole himself before it was stolen off of his property in Duncan

VIDEO: Fire destroys Williams Lake strip club targeted by past arson attempts

Diamonds and Dust Entertainment Lounge destroyed by fire, as well as New World Tea and Coffee House

Trudeau seeks meeting with Singh to apologize for blackface, brownface photos

‘I will be apologizing to him personally as a racialized Canadian,’ Trudeau said Friday

Most Read