B.C. Ferries’ CEO says a new and improved website along with a mobile app could be ready by as early as the fall, but a new reservation system is still 18-24 months away. (BLACK PRESS file photo)

B.C. Ferries CEO says new reservation system will improve efficiency

Reservation fee structure undergoing changes over next two years

Changes to B.C. Ferries operations are just around the corner.

Mark Collins, president and chief executive officer for B.C. Ferries, said the company is planning on introducing a brand-new website as soon as the fall, and a new reservation system that includes flexible fare pricing within the next 18 to 24 months.

“We are on the cusp of a new website, a new mobile application and we are on the cusp of a new reservation system that will be considerably more flexible,” Collins said.

Collins made the comments following a presentation to members of the Greater Nanaimo Chamber of Commerce on Tuesday at the Coast Bastion Hotel, where he provided an update on B.C. Ferries. He said the corporation’s new reservation system will follow a model similar to what airlines and train use that would allow customers to change their reservations without penalty.

“We need to make that convenient for you with no extra fees or charges because it is what you bought,” he said.

The new reservation system will only apply to B.C. Ferries’ major routes. Collins said under the new system, reservation fees will be a thing of the past.

“For the major routes, we see reservation fees going away and becoming part of the base fare,” he said.

B.C. Ferries has been working on IT improvements for years, but customers wouldn’t have noticed because the changes have largely been internal, according to Collins, who said the first elements of their reservation system and a new customer relationship management system went live internally about three weeks ago.

“In the last five years we have spent probably close to $400 million on IT systems,” he said. “Much of it is in the background.”

Collins said a new and improved website along with a mobile app could be ready by as early as the fall but the reservation system won’t be introduced for at least a year and a half. He said B.C. Ferries wants to avoid rolling out a system that is broken.

“We are not into the Phoenix pay system problem here … we want people to be happy from day one,” he said.

Speaking to Black Press afterward, Collins explained that under the new reservation system customers will be able to pay for their reservation in advance. He said there will be multiple ways for customers to save money under the new system, adding that those who book in advance will find lower fares than those who wait until the last minute.

“You should see multiple choices for the same sailing. If you want the ability to change your reservation, it is one fee and if you’re happy to forgo flexibility and you want to lock in, you can get a lower price,” he said. “If you book in advance, say three weeks ahead versus three days ahead you will get a lower price.”

Collins said switching to the new system will improve efficiency as it will allow B.C. Ferries to better plan and prepare sailings. He said the new system should also alleviate some of the congestion at terminals where traffic can be backed up during peak season.

“When I think about neighbourhoods … where they have to endure these traffic lineups, that could be a thing of the past under this system because people will only go to the terminal when they have a reservation,” he said.



nicholas.pescod@nanaimobulletin.com

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

United Way Southern Interior and local partners announce Sustainable Recovery Grant Recipients

The 2020 recipients will receive one-time grant funding for customized coaching and support

Tourism Golden targets closer markets during COVID-19

Tourism Golden is looking to market people from the coast of BC and Canadians this summer

RCMP identify dangerous driver from near head-on collision by Golden

Police say the extremely dangerous and illegal maneuver put multiple lives at risk

Morning Start: Big Bertha is the oldest cow to ever live

Your morning start for Tuesday, July 14, 2020

Okanagan farm turns fruit into drink production

When residents support Farming Karma, they support local orchardists

BC Coroner investigating sudden death in Kelowna

A woman was found dead at around 8:30 p.m. in the 3000 block of Springfield Rd. on July 14

Non-swimming family rescued after flipping tube on Penticton channel

Two back-to-back marine rescues Tuesday kept Penticton crews busy

Bikers Are Buddies set up in North Okanagan-Shuswap

Non-profit motorcycle group rides to raise awareness around bullying

COVID-19 gives B.C. First Nation rare chance to examine tourism’s impact on grizzly bears

With 40 infrared cameras deployed in Kitasoo-Xai’Xais territory, research will help develop tourism plan with least impact on bears

NDP wants Lower Mainland MLA removed from BC Liberal caucus for alleged homophobia

BC Liberal leader, some MLAs apologize for Christian magazine ads but Laurie Throness doubles down

B.C. health officials pleased with likely extension of Canada-U.S. border closure

Health Minister Adrian Dix says the situation is ‘very serious in the United States’

Shuswap residents see aircraft dropping fire retardant in direction of Falkland

BC Wildfire Service says no fire, crews in two air tankers and a bird dog were just practising

Expansion project to nearly double the size of Okanagan school

“With 10 new classrooms on the way, students are one step closer to saying goodbye to portables”

Most Read