(NUTRL Vodka/Instagram)

B.C.-based vodka maker apologizes for posting photo of teen with drink

NUTRL Vodka said they will ask for ID to confirm age before reposting photos on social media

A B.C.-based vodka company says it’s changing what it posts on social media, after it shared a customer’s photo of an underage drinker.

In an apology posted on Instagram, NUTRL Vodka said from now on, staff will only share photos sent via social media platforms of customers who are 25 or older.

The company, based out of Delta, is distills sugar-free, carb-free vodka soda drinks.

“It means you have to look at least 25 (or show ID proving your age, just like the liquor store!) if you want a pic shared on our social,” the company wrote.

The company said it only recently found out a photo of a 16-year-old boy holding one of their drinks had been posted to their social media sometime last year. The photo has since been taken down.

Although legal drinking age is 19 in B.C., the BC Liquor Board recommends the 25-year-old threshold.

The company’s new policy was generally welcomed by most of its followers, who have been using the hashtag #goodcall.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Crankworx comes to Kicking Horse Mountain Resort

The event normally takes place at Whistler, but has taken to the road in light of COVID-19

EDITORIAL: Improving highway safety

Highway 97 has seen plenty of collisions and accidents over the years

Sternwheelers once plied Okanagan Lake

Vessels once transported passengers and goods along the Okanagan Valley

Fires ignite on Revelstoke’s Mt. Begbie; Kamloops Fire Centre blazes holding

Crews working throughout region over holiday weekend to contain wildfires

B.C. records 146 new COVID-19 cases through long weekend

More that 28 people tested positive for the virus each day since Friday

Canucks tame Minnesota Wild 4-3 to even NHL qualifying series

J.T. Miller leads Vancouver with goal and an assist

Cyclist in hospital after being hit by load of lumber hanging from truck on B.C. highway

A man is in hospital with broken ribs, punctured lung and a broken clavicle and scapula

COVID-19 vaccine efforts provide hope but no silver bullet to stop pandemic: Tam

There are more than two dozen vaccines for COVID-19 in clinical trials around the world

Passengers escape unharmed from destructive houseboat fire in Shuswap

Cause of blaze on Mara Lake under investigation, flames erupt at 2 a.m. Aug. 4

Alberta vehicles allegedly damaged in Summerland

Lug nuts loosened, windows smashed in several instances in Okanagan community

Interior Health reports nine new cases of COVID-19, 149 linked to Kelowna

Nine new cases were reported in the Interior Health region over the long weekend’s four reporting periods

Former Kelowna resident makes fundraising goal for cancer fertility treatments

Rebecca Hamilton recieved a boost in a battle against cancer - $25,000 for post chemo treatments

Two people die in propane heated outdoor shower near Princeton

Couple was attending a long weekend gathering

Most Read