Women in business: Jena LaRoy captures the biggest change in new families

Women in business: Jena LaRoy captures the biggest change in new families

Jena Lee LaRoy grew up in Golden, and is relatively new to the local business scene. She has been doing photography for years, and found it as a natural fit to pursue as a career.

After completing high school, LaRoy attended college, taking many subjects, but never finding what made her happy like photography did. She left school and went travelling for a year, and when she returned home, decided to get her photography diploma at Langara College.

“My parents bought me a camera maybe seven years ago, and I did it for fun,” LaRoy explained. “Then, I really took it seriously three years ago and went to school.”

At 25 years old, LaRoy is running her own company in her hometown. A lot of her work focuses on new families with newborns, and features new moms.

“I’m not a mother, but I relate to them a lot. It’s the biggest change they’ve ever gone through. So, we talk a lot about how their bodies change, and how life changes after a baby. I work with a lot of women,” LaRoy said. “We mostly just talk about self love and belly rolls, stuff like that.”

Although it wasn’t a specific moment that LaRoy realized her passion was in photography, when she looks back she can see the evolution of her career path very clearly.

“I think I just didn’t know what I wanted to do, and I kept doing stuff that I like every day, and it eventually lead to photography,” she said.

The best part about her career is hanging out with other women, and getting to know them. Her work has connected her with midwives from Salmon Arm who travel to Guatemala to work with midwives there and teach safe birth practises. Last November, she travelled with the Safe Motherhood Project midwives to Guatemala, a job she obtained through a nurse in Golden who she grew up with.

“Just being in a small town, there’s so many connections you can make, and you get to know people,” she said.

Photos of her work can be found on her website, www.jenaleelaroy.com.

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