Protect Our Winters (POW) Canada brings together environmental enthusiasts, professional athletes, and industry brands, and is bringing its message to get people in Golden involved in addressing climate change.
On Thursday, March 21 at 7 p.m., join POW at the Whitetooth Brewery for an evening of raising awareness and learning about POW’s initiatives.
“It’s supposed to be a really casual laid back event, just to get everyone talking,” said POW’s Nicole Mesman, adding that it is also a chance for people to sign up for membership.
POW focuses a lot of educating youth and getting younger people involved with lowering their carbon footprint, but it is also important for adults to take part and learn as much as they can about how to help. The organization focuses on steps to lower people’s carbon footprints and adopts important initiatives and large-scale policy solutions. POW works to collaborate the outdoor industry in Canada to have a collective voice and influence. As outdoor enthusiasts, POW states that they are on the front lines of climate change and see the impacts first hand.
POW was formed in 2007 by professional snowboarder Jeremy Jones, after he discovered that more and more winter resorts were closing due to a lack of snow. Organizations focused on mobilizing the snowsports community on climate change didn’t exist, so he decided to fill the gap, and address the impacts that climate change was having in the mountains.
The snowsports community depends on healthy winters, and since POW began more than 10 years ago, the movement has grown to include the wider outdoor sports community.
“There’s some cool awareness starting for sure,” Mesman said.
With many winter sports enthusiasts in Golden, POW is bringing awareness to the Whitetooth Brewery, and invites the community to come out and learn more about what they can do to help.
POW already has a large following in communities like Revelstoke and other mountain towns in the area, and is looking for Golden to join in on Protecting Our Winters.
With a worldwide network of more than 130,000 supporters, the social movement on climate is designed to activate a passionate community and create meaningful climate action across the globe.
“There’s myself and a few others who are pretty passionate about it, and we want to help out,” Mesman said. “This is where we thought we’d start.”