As the relatively new Kootenay Woman magazine, a sister entity of the Golden Star and Black Press, begins to grow in size and popularity, there was an urgent need for a top-notch Advertising Sales Representative. After turning over many snow-covered stones across the Kootenay region, the right person was found. Her name is Ellen Hatlevik, and her multi-faceted talents and experience made her a lock for the position.
“When asked if I was interested in such a position with Kootenay Woman, I was immediately interested. After thinking it over very briefly, I realized it was certainly something I was interested in due to the fact that the magazine itself is something I strongly believe in,” Kootenay Woman’s new Advertising Sales Representative, Ellen Hatlevik said about deciding to take the position.
Ellen seemed to fit the profile for the position just like the perfect pair of blue jeans; durable, practical, and well travelled. Her life has taken her all over Canada, from the metropolis of Toronto, Ontario to chilly Nunavut and back to the Kootenays, Ellen’s life experiences has softened her heart, yet enabled her to sharpen her skills in the business world.
“I have lived in a lot of places in Canada, and I seem to have taken something very important from all those places. Seeing and experiencing all the different places has truly made me the woman I am today,” Hatlevik said about her travels.
Alongside her travels and life altering life-experiences, Ellen also earned a Degree in business. This training has enabled her to not only begin a career as an Independent Mary Kay Sales Director, but also to excel in doing so. It is this type of experience that she believes will help with her new position.
“I certainly think my background with Mary Kay will be a huge benefit for me in this position. Not only due to the fact that I have sales experience, but also because I understand what women want. This way I can attempt to attain the type of advertising women in the Kootenays look for and respond to. This will help the magazine grow into something much larger than it already has become,” Hatlevik added.
As for working with a magazine like Kootenay Woman, Ellen is elated at the idea of making positive changes to the lives of women in the Kootenay region.
“I developed my passion for making differences in the lives of women from my time in Nunavut; nothing is more fulfilling than that for me. And that is what I think Kootenay Woman can do…it can change women’s lives,” Hatlevik said.
The concept of Kootenay Woman is more of than just a read-and-toss type magazine. Ellen believes it is more of a movement; a movement that has the potential to carry on for generations to come.
“Besides being an entertaining read, the magazine is much more that simply that. It is a resource for women. There is plenty of information pertaining to women in there that many may not even realize exists. The magazine not only showcases women in the area, but it also inspires women once they see what others are accomplishing. It is all around a great magazine with a great concept. I am happy to be involved,” Hatlevik concluded.
The next issue of Kootenay Woman will be hitting the shelves in late February, and has a total distribution of 55,000 in the East and West Kootenays.