A new national search engine is allowing Golden internet users to give back to their favourite charities, even local ones.
Bigheartedsearch.com, launched earlier this year, aims to redirect some of the online advertising profits back to communities.
Giving back isn’t always as easy as it sounds. The latest Canada survey of giving, volunteering and participating by Stats Canada, corroborates that by showing that 72 per cent of Canadians say they they would like to give more to charities, but they simply cannot afford it.
Bigheartendsearch.com could help turn the tide and improve the charities’ situation in Canada by offering a free search engine that redirects a portion of its sponsored search revenues to Canadian charities.
In 2011, Canadian online search advertising revenues reached $1.1 billion (Interactive Advertising Bureau statistic). If only a tiny portion of this money could be redirected to charities, it could have a huge impact on communities across the country.
When using bigheartedsearch.com, people from Golden will have the opportunity to either support one of the eight causes already listed on the website, including breast cancer, prostate cancer, heart disease, children’s health, environment, sports, community and education, as well as the arts. Or, they will be able to select a specific charity they would like to help.
Any Golden non-profit, big or small, is encouraged to request they be added to the list of participating organizations. They simply have to provide a valid charitable registration number to be part of the project.
Bigheartedsearch.com provides fast and accurate search results, but with the little extra twist of making a donation to Canadian charities.