New technology for local RE/MAX agent Dan Veselic

Some of the newest technology in real estate marketing is helping homeowners sell in Golden.

Some of the newest technology in real estate marketing is helping homeowners sell in Golden.  You may have seen some bright yellow sign toppers on for sale signs in Golden, the application is called ‘StreetText.’

Dan Veselic is one of a few RE/MAX agents in town that are using wireless technology in order to better serve their clients. ‘StreetText’ is a mobile application that provides instant, real time property information to a mobile device through text messaging. A small StreetText sign above the usual RE/MAX for sale sign gives potential buyers a number and a code that they can punch into their phone. Within seconds, a response comes back stating the listing price, the number of bedrooms and bathrooms, as well as the square footage, links to photos and the realtor’s phone number. The service is completely free, although standard text/data rates do apply.

One benefit to the consumer is fast and instant information.  Another benefit is, they have simple communication method to schedule a showing.  For people who prefer not to pick up the phone and call for information, the StreetText app provides information without having to pick up the phone to place a call.

“It’s good for when people drive by especially from out of town,” said Veselic.

Veselic began using the service a few weeks ago and has seen a good response from it so far, despite the fact that this time of year typically represents a down time in the real estate business. Naturally, this has had some obvious benefits for his listing clients, in addition to prospective buyers.

“It definitely helps, when I go into a listing presentation it’s like an added value feature for them to have on their listing,” Veselic said. “They’ve definitely received it as something that adds value to the marketing that’s being done on their home.”