Flair Airlines touts unlimited travel pass for $700 as competition heats up

Swoop unveiled a so-called loonie sale, offering 100,000 seats for a base fare of $1 before taxes, fees

Jim Scott, president and Chief Executive Officer of Flair Airline.

Jim Scott, president and Chief Executive Officer of Flair Airline.

Flair Airlines Ltd. is offering passengers an unlimited travel pass for three months amid rising competition between budget carriers.

The flight pass costs $700 and opens the gate to limitless domestic flights between Feb. 13 and May 13. A $500 version has some blackout dates and excludes flights on Fridays and Sundays.

B.C.-based Flair offers routes between seven cities, all in Western Canada except for Toronto.

CEO Jim Scott says the flight pass is aimed at students, small-business owners and families for whom more frequent visits or an extra getaway would otherwise be unaffordable.

READ MORE: Kelowna Flightcraft nearly plunges Flair Airlines in contract dispute

Flair is not the only discount airline to hawk eye-catching promos as domestic competition heats up. Earlier this month, Swoop unveiled a so-called loonie sale, offering 100,000 seats for a base fare of $1 before taxes and fees.

In 2018 the Competition Bureau launched an ongoing predatory pricing investigation into Swoop and parent WestJet Airlines Ltd. over allegations the two carriers used anti-competitive practices to crowd out Flair from at least three routes.

The Canadian Press

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