Bell joins Rogers with ‘unlimited’ data plans, but not Telus

Move suggests at least a temporary shift in pricing strategy for Canada’s Big 3

A Bell store on Bloor Street West in Toronto. (THE CANADIAN PRESS/Galit Rodan)

Bell has joined Rogers in offering wireless data plans that don’t charge overage fees once the monthly cap has been exceeded — a new approach for Canada’s national wireless carriers.

Like its rival, Bell is offering a $75-per-month plan with up to 10 gigabytes of full-speed data usage per month, followed by unlimited data at reduced speeds.

Telus is taking a different approach, with a plan that effectively charges $75 per month for 15 gigabytes of full-speed data usage per month, followed by the standard overage fee.

The new plans signal at least a temporary shift in pricing strategy for Canada’s three national wireless networks, which have been slower to adopted “unlimited” data plans than U.S. carriers.

Rogers says the change in pricing is part of a multi-year plan ahead of the introduction of higher-speed, higher-capacity fifth-generation wireless networks.

The Bell offers will end June 30 while Telus says its $75 plan with 10 gigabytes of data plus five gigabytes of bonus data will be available until July 2.

READ MORE: Rogers adopts unlimited wireless data plans, expects new purchase options

There are other terms and conditions that set Canada’s three national carriers apart from each other and from Freedom Mobile, which has long offered unlimited data plans without overage fees in Ontario, Alberta and British Columbia.

Analyst Aravinda Galappatthige of CanaccordGenuity says the introduction of unlimited plans with larger data buckets will counter one of Freedom’s main advantages.

“With that said, we note there is still a healthy gap between Freedom’s pricing and Rogers’ initial pricing,” he wrote.

A current Freedom promotion is offer 10 gigabytes of data per month for $60 plus four gigs of fast bonus data on its own regional network and one gigabyte of fast data nationally.

David Paddon, The Canadian Press

Like us on Facebook and follow us on Twitter

Just Posted

Black Press Kootenay Career Fair underway in Cranbrook

Today, Thursday, August 22, around 40 employers will be waiting to meet potential new employees

Elk River reclaims property as its own

Laws make it harder to protect private land than ever before says farmer, local government

Rossland council urges minister to kill Jumbo Glacier Resort project

Mayor writes letter panning ski resort on environmental, legal, and economic grounds

Investment group plans to build water bottling facility in Golden

GoldenKey Investments Group has purchased a 20-acre parcel of land on Fisher… Continue reading

Golden Rockets begin season with main camp and exhibition games

The Golden Rockets season begins this Friday, August 23 at the Golden… Continue reading

New police force in Surrey must avoid VPD, RCMP errors made in Pickton case: Oppal

Boots are scheduled to be on the ground by spring 2021

Conan turns to the Property Brothers for tips on buying Greenland

Jonathan Scott suggests removing glaciers and mountains to bring in ‘more natural light’

Forests minister visits B.C. town rocked by multiple mill shutdowns

A third of Mackenzie turns out for rally, not much to cheer about

NDP bring Green New Deal to the Kootenays

MPs Wayne Stetski and Peter Julian held climate change talks in Nelson, Cranbrook and Revelstoke

B.C. sockeye returns drop as official calls 2019 ‘extremely challenging’

Federal government says officials are seeing the same thing off Alaska and Washington state

B.C. music teacher accused of sexual misconduct involving girls

Police believe other victims could be out there after the arrest of Lamar Victor Alviar

B.C. family stranded in Croatia desperate to come home

Funds being raised to bring back mom and two children

B.C. man on trial for daughters’ murders says an intruder broke in

Andrew Berry takes stand in his defense for December 2017 deaths of young daughters

Most Read