Kraft helps the Golden Food Banks

Kraft Canada has launched a nationwide campaign to help local food banks.

Helping the Golden Food Bank this holiday season is as easy as clicking a button.

Kraft Canada has launched a nationwide campaign to help local food banks.

“The Golden Food Bank is participating in the Kraft Food for Families program that addresses the capacity needs of food banks to help us better serve our communities,” said Barb Davies, director of the Golden Food Bank Society.

The program is very simple. Golden residents just have to add their name to a list online. For every name added, Kraft Food for Families will donate 50 cents to the Golden Food Bank. Residents can add their name once a day, every day until Dec. 31.

Also, the food bank that raises the most signatures in their region by Dec. 31 will receive an additional $5,000 donation.

This outreach program is supporting 100 food banks across Canada, with a increased donation goal by Kraft of $125,000.

“As a food company, it’s our responsibility to be part of the solution to hunger in Canada,” said Jack Hewitt, vice president of marketing insight and services for Kraft Canada.

“Most people don’t realize that food banks need more than just food to feed families,” said Davies. “A new study shows only 85 per cent of food banks in Canada can adequately meet the demands of their communities due to lack of basic resources. Our food bank could greatly benefit from new shelving, tables and a space for cold storage of produce.”

A total of $20,000 is available for each region, which has already been reached. But the $5,000 is still up for grans, so keep adding your name until Dec. 31.

Go to www.kraftfoodforfamilies.ca to add your name to the list.