Bob Finnie

Wide selection and competitive pricing key to Lordco success

With over 100 locations across B.C., Lordco is far from your classic, small town mom and pop shop.

With over 100 locations across B.C., Lordco is far from your classic, small town mom and pop shop. The company started in Maple Ridge in 1974 and has since expanded across the province. The company’s size hasn’t stopped Bob Finnie, Inside Sales Representative at the Lordco in Golden, from building a good rapport with Goldenites.

Competitive pricing and having a good selection are very important in a town like this where competition can be fierce. Finnie and Lordco try to stay ahead of their competitors by offering a wide selection of products with competitive pricing. A connection with the community doesn’t hurt either.

“[We’ve] built a connection with the community through service and availability,” said Finnie. “We sit down with the customer and talk to the customer about their needs. We don’t just sell them the part. We work with them to try and find out what their needs are and give them the right part at the right time.”

The store always strives to have a full inventory by having a quick turnaround on sold items.

“If I sell a part today, within a day or two, it’s back in the store. A quick turnaround on the parts is very important.”

Finnie is originally from Montreal and moved out here as an employee of CP Rail. After leaving CP, Finnie became the owner of the NAPA Auto Parts store in town before selling it and taking over operations at Lordco when the shop opened six years ago.

Today, Lordco sells more than just auto parts. Electric bikes haven’t taken off yet as a big seller but they have generated some interest amongst customers. The bikes can be charged at home and can last for up to 60 kilometres on a single charge, maxing out at 60 km/h. Lordco is also selling inner-tubes as part of a summer lineup of products.

Finnie also ensures that the auto parts store maintains a good relationship with dealers around town. The store sends a sales representative around to various customers on a weekly basis.

“You have to be able to touch base with the client and be able to understand his needs and try and help as best as we can,” said Finnie.


Just Posted

More scares coming to Golden this Halloween

A new Halloween tradition is hoping to get started with a new haunted trail.

UPDATED: Hydro lines down near Moyie

Hydro lines affecting traffic on Highway 3 south of Moyie.

Golden Bylaw officer to star implementing tickets

Beginning next month, bylaw enforcement will begin to be implemented in the community.

All three victims identified in Fernie arena ammonia leak

Wayne Hornquist and Lloyd Smith were from Fernie and Jason Podloski from Turner Valley, Alta

Rockets improving despite weekend losses

The Golden Rockets dropped both home games this weekend in two fast paced and exciting games.

VIDEO: Sears liquidation sales continue across B.C.

Sales are expected to continue into the New Year

WATCH: 10,000 signatures gained to stop ‘no pets’ rental policy

Pets OK BC said about 1,700 animals were surrendered to the BC SPCA last year due to housing issues

Silver Creek reacts after remains found, man arrested

Neighbours of property where remains were found say man arrested was sweet and polite

VIDEO: Oprah Winfrey and a celebrities attend ‘B.C. Miracle Concert’

Fundraiser featured Foster, Steven Tyler, The Tenors, Matteo Bocelli, Laura Bretan, Carly Rae Jepsen

Human remains found at Silver Creek property

RCMP have been searching the property in the 2200 block of Salmon River Road for the past three days

New B.C. acute care centre opens for young patients, expectant mothers

Facility aims to make B.C. Children’s Hospital visits more comfortable

Search ramps up for B.C. woman after dog, car found near Ashcroft

Jenny Lynn Larocque’s vehicle and dog were found in Venables Valley, but there is no sign of her

Police officer hit by car, stabbed in Edmonton attack back on job

Const. Mike Chernyk, 48, returned to work Thursday

UBC medical students learn to care for Indigenous people

Students in health-related studies to take course, workshop to help better serve Aboriginal people

Most Read